Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. It is often done without the permission or knowledge of the user, in which case it becomes a breach of web browser security.

Web analytics is not just a tool for measuring web traffic but can be used as a tool for business research and market research, and to assess and improve the effectiveness of a web site. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

There are two categories of web analytics; off-site and on-site web analytics.

Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.

Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories.

Pronoun

hits

1. (dialectal) Alternative form of its.

Etymology 2

Web Hits Organization, Web Analytics and Internet Traffic ...
http://www.webhits.org/computers/internet/statistics_and_demographics/internet_traffic ... org/web_analytics/web.htm http://www.webhits.org/web_analytics_or_web_hits/
www.webhits.org

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1990 United States Census Answers (Population, Census Bureau ...
searches: "math help according to the bureau of" "according to the bureau of the ... "Web Hits Organization" [
www.webhits.org/1990_united_states_census/answers.htm

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www.webhits.org
http://www.webhits.org/computers/internet/statistics_and_demographics/internet_traffic ... org/web_analytics/web.htm http://www.webhits.org/web_analytics_or_web_hits/
www.webhits.org/urllist.txt

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	New Location:
city:
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See also:

• Business: Marketing and Advertising: Internet Marketing: Traffic Measurement (36)

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• Internet Health Report
  internetpulse.net
  Delivers data about network performance (latency) between major United States Internet backbones.
• The Internet Traffic Archive
  ita.ee.lbl.gov
  A moderated repository to support widespread access to traces of Internet network traffic. The traces can be used to study network dynamics, usage characteristics, and growth patterns.
• AT&T IP Network Performance
  ipnetwork.bgtmo.ip.att.net
  Data on AT&T's IP Network Performance. AT&T manages one of the Internet's backbones.